Monetization on YouTube is a method through which a content creator can earn money easily. YouTube is a platform where people watch more videos online than any other platform. Therefore a monetizing channel can help the creator to earn revenue. The YouTube Partner Program(YPP) of YouTube offers various revenue streams through which a content creator can upload their videos on the platform and earn revenue. There are specific requirements that a creator has to meet to qualify for YPP. A creative must have at least a thousand subscribers on their channel and about 4000 watch hours for over a year and must follow all the policies and guidelines of YouTube. The different monetization methods that a creator can follow such as AdSense, channel membership, super chats and super stickers, merchandise, sponsorship, and affiliate marketing.
What are the different monetization methods?
AdSense
- AdSense is one of the most popular and easy ways for a YouTube content creator to earn revenue.
- Through Google’s AdSense program, a creative can display ads on their content. When someone clicks on the ads or views them it will help the creator to earn money.
- To make money through AdSense you must be part of YouTube’s YPP( YouTube Partner Program) and their channel must have at least 4000 subscribers and about 4000 watch hours spent over the past 1 year.
- The different ad types that a creator can display on the content may include display ads, overlay ads able ads, or non-skippable ads. Money can be earned by the creator by the type of ads they’re using or the placement of their ads.
The earning from the ads is calculated using the cost per thousand impressions aka CMP or cost per click aka CPC. The CMP works on the factor of audience location, video content, or advertiser demand.
- The earnings through ads can have advantages as once the ads are set up it will require less ongoing management and the earnings will increase by the viewership and engagement of the audience.
- With advantages also come some difficulties and challenges such as the revenue fluctuating through ads. The ad revenue sometimes can be unpredictable and most of the earnings on YouTube depend on its algorithm and the inventory of ads.
Sponsorship
- Sponsorship is to create partners with a brand or companies to promote the products or services of these brands or companies on their channels or videos.
- Creators with high engagement audiences and a lot of subscribers on their channel can have a high profitable rate through sponsorship.
- A Create can find sponsors by using influence on a marketing platform to connect with sponsors or can directly approach the brand or companies.
- There can be different types of sponsorship that can range from product placements on your video a dedicated videos that will review the brand mentions and even integrated promotions.
- Sponsorship can bring opportunities of high earning potential as the sponsors often pay a larger amount to the creators with highly targeted audiences.
- But to have a secured and maintained sponsorship there has to be a strong relationship between the creator and the brand, which means dependency on relationships will bring sponsorship opportunities.
- the creator must follow the FTC regulation to disclose sponsored content which means the sponsorship affects viewers’ perception.
Merchandise
- This monetization method and balls creating and selling branded products like t-shirts, mugs, or other items.
- Merchandise sales will help the creator to strengthen their brands and also have access to study income.
- Creator designs their merchandise or products or can collaborate with companies that specialize in custom products to sell their products.
- The creator will require successful sales of the merchandise that will depend on the promotion of the brands in their videos or other social media platforms.
- Merchandise will help a creator build a brand and even bring monetization opportunities for your brand beyond digital content.
- With each item sold a creator can earn a profit margin which will bring direct revenue depending on the pricing of the items of their brand.
- However, the designing and production of merchandise items will come with upfront costs and proper management of the branding.
Membership
- This method involves opportunities for viewers to support their favorite creators through monthly payments in exchange for which the creators provide these weavers with exclusive content and perks.
- To have access to YouTube channel memberships the creator must have at least 30000 subscribers or a thousand subscribers for gaming channels and participation in the YPP.
- The members of memberships will receive works like custom badges and emojis, access to members-only content, and even priority in live chats.
- Different platforms of membership programs such as Patreon provide flexibility in their membership tiers and with rewards.
- Membership will bring revenue that will help and study income and will also allow community engagement as it will build a closer relationship with the dedicated fans.
- However, the creator must have a content commitment to follow or continue the membership. And membership May only bring a small percentage of audience engagement.
Monetization will help a content creator to have access to revenue streams that will further create substantial income. Different methods of monetization will help the creator to earn and keep them motivated to produce more content. Monetization and commitment of a creator will help in building a successful and constant presence on the platform.
